CarterLabsStart a projectCarter Labs / Brand Lab / Creative Direction
Creative Direction
Give every idea one clear vision.
Keep photography, campaigns, website design, social content and physical materials aligned around one strong point of view.
Start this projectWhat is included
A complete service.
Built around your brand.
Photography direction
Content themes
Launch concepts
Art and layout direction
Cross-platform consistency
Original service showcase
New work created
for this capability.
Members Lounge & Music Culture
Nightshift Social
A cinematic nightlife campaign connecting venue atmosphere, editorial photography, membership and social content.
Project insights
- NS campaign monogram and key art
- Electric violet, amber and black visual world
- Event poster, membership card and social launch system
Nightshift Social is an original Carter Labs concept created specifically to demonstrate creative direction capabilities. It is not presented as paid client work.
Ready to build yours?