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Carter Labs / Brand Lab / Visual Identity

Visual Identity
Make every touchpoint feel connected.

Expand the logo into a complete visual language customers can recognize across digital, print and social media.

Start this project

What is included

A complete service.
Built around your brand.

01

Color palette

02

Typography system

03

Graphic style

04

Image direction

05

Layout language

06

Brand applications

Original service showcase

New work created
for this capability.

Verdant Hour Visual Identity presentation created by Carter Labs
Botanical Sparkling Beverage

Verdant Hour

A fresh premium beverage system connecting botanical illustration, sunrise energy and shelf-ready packaging.

Project insights
  • VH leaf-and-sun signature mark
  • Forest, citrus and cream identity palette
  • Packaging, social and printed brand applications

Verdant Hour is an original Carter Labs concept created specifically to demonstrate visual identity capabilities. It is not presented as paid client work.

Ready to build yours?

Make the business
look as serious as the vision.

Start your project